The C.I.A. Mantra:

"Get the right information to the right person at the right time... or somebody may die!"

  • The Prime Directive in today's "Content Intelligence Aware" environment...

  • We tend to extend it: "in the right language," etc..

It's time to Co-opt the C.I.A. Mantra

"Get the right information to the right person at the right time... or somebody may die!"

  • We tend to extend it: "in the right language," "in the right font," etc..
  • It's now the Prime Directive in today's "Content Intelligence Aware" environment.
  • Similar methods: Know your contact, adapt your message, tunnel it through the obstacles!