Content Strategy
Content Strategy Services
Chances are your content could use some new digs if it is going to support your key goals for 2012 and beyond. The decades-old approaches that organizations have inherited isolate content from the very processes and interactions that depend on it most. We can help you define effective Enterprise and Project level Content Strategies that are easy to implement and revolutionary in their impact.
Five years ago the only executives talking about content were in the media business. Today content is discussed in every boardroom because rapid changes have made content a critical arena for competitive advantage. Want to win in customer engagement? Get your content in the right formats, on the right devices, and then personalized for exactly the right impression. Want to hear the voice of the customer? It’s all there in the boundless market intelligence offered by Twitter, Facebook, and other Web 2.0 content.
This change impacts IT management in two ways: there are a lot more projects that are directly related to content; and the business is becoming more aware of the role that content plays in every project. All this attention creates the need for IT to strategically align content with the business. That sounds a lot like Enterprise Architecture, a venue where content has not received much attention in the past.
The Contelligence Group’s content strategy services provide a rapid knowledge transfer to organizations that recognize the need to integrate content into their enterprise architectural models. Having a well-defined Enterprise Content Architecture will remove a missing link in the alignment of portfolio performance with executive strategy and goals.
Most organizations are realizing that there are numerous content problems beyond these hottest topics. The mission critical content in documents, presentations, spreadsheets, emails, instant messages, and even enterprise social applications might as well be invisible. Finding it is not easy, applying governance to it is even harder, and automating the processes that interact with it is impossible.
Fortunately, there are technologies and best practices that can solve these problems. The Contelligence Group specializes in aligning the way organizations create, store, and use content with key executive goals. We help the business understand how content can accelerate processes instead of hindering them. We work with IT to design Enterprise Content Architectures that are nimble and responsive to business needs. And we bring experience to project teams, reducing the time required to implement Intelligent Content without disrupting the business.
In a nutshell: Content Strategy Services
Today content is critical.
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